let's Ketchup
"On Dec 30, 2019, I was in Pattaya to celebrate the New Year. We landed early morning and were waiting for our hotel room. I was walking with my husband towards the beach when I saw one lady walking towards me wearing a big smile, and with open arms, she said, ‘OMG OUR VERY OWN MOM BLOGGER." She embraced me and said that she loved my work. "I follow you and I saw your story that you were travelling to Pattaya. I am also staying here we should catch up!" I was elated but surprised as it was least expected of someone sitting 4000 km away to shower me with delightful words. And not to miss that my husband witnessed it (laughs)"
What made you start creating content? And when did you start creating content? "Being in marketing my job demanded extensive travelling. I had to quit the job when I was expecting Shiven. Photography has always been my passion since college days, so I thought of trying my luck on social media platforms predominantly Instagram. I started sharing images. Later when Shiven was born, it came to me quite organically to share my #NEWMOM experience along with ‘Lost Womanhood (that’s what I felt at that time) it took me roughly two years to settle down with my thoughts and foreseeing the scope of an influencer in Marketing and understanding the dynamics of it. I got my first Brand collaboration in 2018 and since then my marketing genetics got reactivated and there is no looking back. Touchwood!"
What according to you makes your content stand out? "I think it’s the right blend of thoughtful visuals, mindful stories weaved with honest experience and the reality of life. Being relevant to the time and the current state is also a prerequisite for me while developing content. I don't believe in following any trend but creating one. Moreover, I am vocal about my preferences, school of thoughts and disagreement."
How do you choose what to promote on your feed and what not to? "If I have used the product and loved the experience or if it is a part of my healthy lifestyle and routines, I am happy to promote it. I generally don’t promote chemical skincare or preservatives loaded food."
One instance/experience that made it all worthwhile? "On Dec 30, 2019, I was in Pattaya to celebrate the New Year. We landed early morning and were waiting for our hotel room. I was walking with my husband towards the beach when I saw one lady walking towards me wearing a big smile, and with open arms, she said, ‘OMG OUR VERY OWN MOM BLOGGER." She embraced me and said that she loved my work. "I follow you and I saw your story that you were travelling to Pattaya. I am also staying here we should catch up!" I was elated but surprised as it was least expected of someone sitting 4000 km away to shower me with delightful words. And not to miss that my husband witnessed it (laughs)"
What does a regular day look like for you? "I generally start my day early so that fruitful routine works like massage, meditation followed by mom duties are done. I then finish some of my work priorities including making important calls and, when Shiven takes a nap then I complete a major portion of content making. The shoot days are a little haywire and messy as too much goes into it but those are the fun days. Evenings are more relaxed and family-centric. We enjoy having a close conversation, listening to music and post-dinner strolls. I really believe in maintaining the balance between social media and social life."