Sustainable Beauty: Eco Friendly Skincare & Indian Beauty Brands to Watch

Shweta Tanwar Mukherjee
Mar 21
4 min read

Updated: Mar 31

As we become more conscious of the impact our beauty products have on the environment, the rise of sustainable beauty brands has revolutionized the way we think about skincare, makeup, and wellness. Sustainability is no longer just a buzzword – it’s a movement that’s shaping the future of beauty. From eco-friendly packaging to cruelty-free ingredients, sustainable beauty brands prioritize the health of both our skin and the planet.

If you're looking to align your beauty routine with a more eco-conscious and ethical approach, here are some of the most exciting Indian and international sustainable beauty brands you should watch.

Assorted Just Herbs skincare products on a white background, including bottles and jars with green and gold labels, featuring natural ingredients.

1. Juicy Chemistry (India)

The Vision:Juicy Chemistry brings clean beauty to the forefront with a strong commitment to natural ingredients and sustainable practices. This Indian brand has been pioneering organic skincare in the country, offering 100% organic and certified products.

Why We Love Them:Juicy Chemistry prides itself on using eco-friendly packaging, locally sourced ingredients, and cruelty-free practices. The products are crafted to be effective and gentle, with no added chemicals or artificial fragrances. Their focus on raw, natural botanicals means each product is packed with the most nutrient-dense formulations, making it a favorite for people who care about what goes on their skin.

Standout Product:The Organic Rose Water is a refreshing, hydrating mist that’s perfect for balancing the skin, and its eco-friendly packaging makes it an eco-warrior must-have.

Brown bottle of Juicy Chemistry Rosehip Seed Oil on pink background, surrounded by green leaves. Text: "helps reduce scars & blemishes."

2. Plum Goodness (India)

The Vision:Plum is a household name in the Indian beauty industry, and their commitment to sustainability is admirable. Their approach to beauty is all about creating a healthy, plant-powered line that is both safe for your skin and the planet.

Why We Love Them:Plum is committed to using vegan, cruelty-free, and 100% recyclable packaging. The brand's dedication to clean beauty ensures that each product is free from harmful chemicals like parabens, phthalates, and sulfates. They’ve been pushing the boundaries of sustainable packaging by switching to recyclable glass containers and reducing plastic waste.

Standout Product:The Green Tea Range is great for acne-prone and oily skin, offering a refreshing and gentle option that’s as eco-conscious as it is effective.

Two tubes of Saffron & Papaya face wash with papaya slices, saffron, and a purple flower on a beige background. Text highlights benefits.

3. Forest Essentials (India)

The Vision:Forest Essentials is one of India’s finest Ayurvedic brands, rooted in traditional beauty practices, while promoting a sustainable future. They blend ancient wisdom with modern skincare technology, creating products that are pure, effective, and luxurious.

Why We Love Them:This brand has long been committed to ethical sourcing and fair trade practices. Their eco-friendly packaging, which includes glass bottles and biodegradable materials, is a testament to their commitment to sustainability. Additionally, the brand supports various community-based initiatives, ensuring a positive environmental and social impact.

Standout Product:The Soundarya Radiance Cream is a luxurious blend of traditional Ayurvedic ingredients, perfect for adding a radiant glow while being mindful of your ecological footprint.

Four skincare bottles with gold caps on a wooden tray by a pool, adorned with floral labels. A white flower lies nearby. Calm vibe.

4. Rahua (International)

The Vision:Rahua is a pioneer in the world of sustainable beauty, known for using wild-harvested ingredients from the Amazon rainforest. The brand's mission is not only to create luxurious, high-performance beauty products but also to protect the Amazon ecosystem.

Why We Love Them:Rahua’s commitment to sustainable sourcing is unmatched. The ingredients are sourced ethically from local communities in the Amazon, providing fair wages and helping preserve the environment. Their products are 100% vegan, cruelty-free, and made with recyclable packaging.

Standout Product:The Rahua Classic Shampoo is a cult favorite, packed with rainforest-grown Rahua oil, which strengthens and nourishes the hair while promoting a sustainable supply chain.

Award plaque and Rahua Classic Shampoo bottle set against vivid red flowers. Text: "Elle International Beauty Awards 2020."

5. Tata Harper (International)

The Vision:Tata Harper’s brand philosophy is about clean luxury, using the purest organic ingredients to create highly effective skincare. The brand is focused on crafting products that are not only good for the skin but also good for the planet.

Why We Love Them:Tata Harper is committed to offering 100% natural products, sourced from their farm in Vermont. Their commitment to sustainability spans every part of their business, from sourcing to packaging. Their products are housed in recyclable glass containers, and they follow sustainable farming practices to ensure their ingredients are both effective and eco-friendly.

Standout Product:The Regenerating Cleanser is a cult favorite. It's a gentle yet powerful cleanser that exfoliates while being free from synthetic chemicals, making it a staple for those who believe in luxury skincare without compromise.

Green Tata Harper skincare products on a white surface. Gold accents and a mirrored tray in the background, creating a fresh, luxurious vibe.

6. RMS Beauty (International)

The Vision:RMS Beauty is a brand that focuses on clean beauty and sustainable innovation. They are known for their commitment to producing non-toxic, organic beauty products that are just as effective as their conventional counterparts.

Why We Love Them:RMS Beauty uses a minimalistic approach with ingredients that are wildcrafted, organic, and sustainably sourced. Their products come in recyclable packaging, and they advocate for zero-waste initiatives, aiming to reduce their environmental footprint in every way possible.

Standout Product:The Living Luminizer is an all-time favorite, providing a radiant, dewy glow without the harsh chemicals, making it the perfect beauty product for those who love natural, healthy radiance.

Smiling person holding a small jar of rms beauty cream. Background shows multiple jars with varying shades of cream.

7. Biossance (International)

The Vision:Biossance is a clean beauty brand known for creating sustainable skincare that works with your skin rather than against it. Their focus is on bio-based ingredients, bringing the latest skincare technologies that don’t compromise on the planet.

Why We Love Them:Biossance is committed to sustainable innovation and clean beauty. The brand uses plant-based squalane from sugarcane, a renewable resource, and ensures their packaging is recyclable and eco-friendly. They are also a certified B Corp, meaning they meet the highest standards of social and environmental performance.

Standout Product:The Squalane + Vitamin C Rose Oil is a favorite for its ability to brighten and hydrate the skin while being ethically produced and environmentally friendly.

Skincare products, including Biossance Squalane serum, eye cream, and oil, on a wet, peach-colored surface with a fresh, dewy vibe.

The Bottom Line: Sustainability is the Future

The rise of sustainable beauty is more than just a trend—it’s a movement that reflects a collective shift toward more responsible and eco-friendly beauty practices. Whether you’re looking for organic skincare or eco-conscious packaging, brands like Juicy Chemistry, Forest Essentials, Rahua, Tata Harper, and others are leading the charge in offering high-performance beauty products that don’t harm the planet.

As consumers, we hold the power to demand cleaner, greener products. By choosing sustainable beauty brands, we can not only nourish our skin but also contribute to a healthier planet.